CERTUS Senior Living (CERTUS) has begun site development on two major parcels of land in Central Florida. This attests to the corporate strategy of opening one to two new CERTUS communities each year. With seven (7) sites now officially funded, a new construction schedule includes multiple locations throughout Florida. State-of-the-art facilities will be located in Orange, Seminole, Volusia, Lake, Brevard, Martin and Port St. Lucie counties with the first site slated to open in Orange City in the 4th quarter of 2017 followed by more in early 2018.
In less than 24 months CERTUS has become the center of attention for many in the memory care industry. CERTUS CEO, Glen Pawlowski, attributes this to his newly assembled team of industry professionals:
“We have endeavored to bring together the best and the brightest in the industry. With our group of Senior Managers, Operational and CRE/Financial Managers and program developers, CERTUS has set a new standard in depth of programs and experience of our team to create our communities. With a solid financial platform and exceptional dedication to quality resident care, we are poised for tremendous growth. With the completion of our start up team, we have accelerated our development schedule for construction and prepare for rapid occupancy of each community as it opens.”
Starting with a preliminary investment of more than $91 million dollars, and with more communities planned, CERTUS has also received an enthusiastic response from new funding partners across the United States and Canada. CERTUS is known for its unique approach to community design, its attentiveness to holistic care and the full engagement of its residents in daily living through a stimulating environment.
Upon entering a CERTUS Premier Memory Care Living community, residents and visitors alike will enjoy an impressive departure from more commonplace facilities. Built on a Town Center concept, the community features large, open spaces and a “main street-styled” center with amenities never before seen in a memory care environment. Live trees, plants, and atrium glass will promote warmth and natural light. Furthermore, the Town Center concept provides stimulation to residents with interesting architectural details, bright lighting and inviting colors. Daily activities will encourage the residents’ engagement as well as promoting a sense of well-being and reinforcing familiarity.
CERTUS communities are designed with every detail in mind—from window treatments to wall covering, the location of light switches to the ease-of-use of plumbing fixtures, the quality of the flooring and even the texture of the upholstery. The “experiential” focus of CERTUS communities is unique to the industry and complements the very best care, engagement and safety for both our residents and associates throughout the day.
The care and engagement of the residents promises to be just as extraordinary as the community itself. Joshua J. Freitas, CERTUS V.P. of Program Development observes:
“Our passion for the exceptional care of our residents begins in the simplest of ways. Hourly one-on-one contact with our memory care specialist, a more thoughtful engagement of each individual resident that encourages, comforts and stimulates according to their specific needs. Special attention is paid to their everyday life in making each day unique in every way. From cognitive therapies, to delicious nutrition, engaging activity to friendly socializing, our residents have the opportunity to thrive with a quality of life never before experienced in memory care.”
Each CERTUS community will employ the EHR (Electronic Health Records) platform, now considered the gold standard of digitally integrating communications, medication management and custom resident care plans. Motion sensor lighting as well as other advanced conveniences will be incorporated into each community. A complete resident-oriented fitness and therapy center will enhance the community. CERTUS management’s goal is to provide a relaxed, hometown feel for each resident and their family. Samantha Hollister, CERTUS President says:
“Most visitors will be hard pressed to find a “clinical feel” anywhere in our communities; that is by design. Our purpose-built communities carefully follow our commitment to be the leader in non-conformity—to incorporate into our physical plant and our operations aspects that are unique, progressive and simply the right thing to do because the outcomes best serve our residents. It’s a community filled with hope and promise.”
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