Chief Research Officer, CERTUS Institute | Chief Educational Officer, NIDE
Dr. Freitas is an award-winning memory care program developer, researcher, and author. His philosophies have been featured in numerous publications including Long-Term Living Magazine, Healthcare Provider Magazine, and Science Today. He currently serves as Vice President of Program Development at CERTUS Senior Living, Chief Research Officer at the CERTUS Institute, and Chief Educational Officer and Chair of the Board for the National Institute for Dementia Education (NIDE).
Dr. Freitas holds a doctorate in Gerontology and Aging Neuroscience from the California Institute of Integral Studies and additional training from Lesley University, Harvard University, and Berklee College of Music. He holds five dementia-related certifications and serves on national advocacy boards. Through his books The Dementia Concept and Joining Grandma’s Journey, Dr. Freitas works to shift societal views and reduce stigma around dementia.
Theda Heiserman, CDP, CADDCT, BC-DEd
Director of Education and Training, CERTUS Institute
Theda Heiserman is a Board-Certified Dementia Educator and Dementia Practitioner who leads educational initiatives at the CERTUS Institute. With a deep commitment to improving dementia care, Theda designs and implements training programs grounded in research and real-world caregiving needs. She is also a Certified Life Coach specializing in supporting individuals on their dementia journey and their care partners.
Outside of work, Theda and her husband enjoy nature, community events, time with grandchildren, and biking with their beagle. She volunteers extensively with the Alzheimer’s Association as a Walk Committee Chair, AIM Advocate in Washington, D.C., and community educator. A lifelong learner and volunteer, Theda’s passion for people and innovation makes her a cornerstone of the Institute.
Susan Micheel
Faculty Member, Dementia Education and Community Engagement
Susan Micheel brings over six years of experience as an Education Coordinator in Indian River County, supporting individuals and families caring for loved ones with dementia or movement disorders. Her mission is to ensure every caregiving team is educated and empowered to provide the best possible quality of life.
Susan transitioned into dementia education after a career in technology, where she specialized in simplifying complex systems. Following her personal journey as a caregiver for her mother with Alzheimer’s, Susan became a certified dementia educator. She now leads caregiver education, provides counseling, and played a key role in establishing a Dementia Friendly Community in Indian River County. Her greatest reward is helping families navigate the “new normal” with compassion and clarity.
