The CERTUS Institute is dedicated to pushing the field of memory care forward through applied research, product development, and educational advancement. Through strategic partnerships and pilot studies, we bring innovation into practice while raising the standard of dementia care.
To advance the field of memory care through research and development by collaborating with organizations, evaluating programs and products, and delivering high-impact education and support.
Our dementia training programs are approved and recognized by national and state-level agencies. These certifications equip professionals, caregivers, and organizations with the tools they need to deliver compassionate and effective dementia care.
A comprehensive certification track designed to train professionals in foundational through advanced dementia care best practices.
Train-the-trainer workshops and complete curriculum packages to support the development of effective, sustainable support groups for families and communities.
Participation in and hosting of dementia summits, resource forums, and guest lectures. CEU opportunities are included to support professional development.
Educational coaching for families through our Caregiver College model. Courses provide guidance, tools, and community support for those navigating the challenges of dementia caregiving.
Partner with us to pilot your products or services in real-world memory care environments. We measure outcomes, co-author white papers, and publish journal-ready research to validate and improve dementia-focused innovations.
The Certus Institute specializes in pilot-site case study research. By evaluating emerging tools, programs, and technologies in active memory care environments, we generate meaningful data that helps drive the future of dementia care. Our research efforts are designed to be both practical and forward-thinking—connecting innovation with daily practice.
Additional academic institutions, healthcare providers, and product developers
The Certus Institute is led by a team of experienced professionals committed to elevating dementia care through research, education, and meaningful partnerships. Our faculty brings a blend of clinical expertise, caregiver support, and academic leadership to every initiative.
Based in Florida, proudly serving partners and professionals across the nation.
Dr. Freitas is an award-winning memory care program developer, researcher, and author. His philosophies have been featured in numerous publications including Long-Term Living Magazine, Healthcare Provider Magazine, and Science Today. He currently serves as Vice President of Program Development at CERTUS Senior Living, Chief Research Officer at the CERTUS Institute, and Chief Educational Officer and Chair of the Board for the National Institute for Dementia Education (NIDE).
Dr. Freitas holds a doctorate in Gerontology and Aging Neuroscience from the California Institute of Integral Studies and additional training from Lesley University, Harvard University, and Berklee College of Music. He holds five dementia-related certifications and serves on national advocacy boards. Through his books The Dementia Concept and Joining Grandma’s Journey, Dr. Freitas works to shift societal views and reduce stigma around dementia.
Theda Heiserman is a Board-Certified Dementia Educator and Dementia Practitioner who leads educational initiatives at the CERTUS Institute. With a deep commitment to improving dementia care, Theda designs and implements training programs grounded in research and real-world caregiving needs. She is also a Certified Life Coach specializing in supporting individuals on their dementia journey and their care partners.
Outside of work, Theda and her husband enjoy nature, community events, time with grandchildren, and biking with their beagle. She volunteers extensively with the Alzheimer’s Association as a Walk Committee Chair, AIM Advocate in Washington, D.C., and community educator. A lifelong learner and volunteer, Theda’s passion for people and innovation makes her a cornerstone of the Institute.
Susan Micheel brings over six years of experience as an Education Coordinator in Indian River County, supporting individuals and families caring for loved ones with dementia or movement disorders. Her mission is to ensure every caregiving team is educated and empowered to provide the best possible quality of life.
Susan transitioned into dementia education after a career in technology, where she specialized in simplifying complex systems. Following her personal journey as a caregiver for her mother with Alzheimer’s, Susan became a certified dementia educator. She now leads caregiver education, provides counseling, and played a key role in establishing a Dementia Friendly Community in Indian River County. Her greatest reward is helping families navigate the “new normal” with compassion and clarity.
