Every November, communities nationwide unite for Alzheimer’s Awareness Month – a season not of fear, but of understanding and connection. As the National Institute for Dementia Education (2019) reminds us through its Educational Seminar / Dementia Training, awareness is more than information; it’s the first act of compassionate care. Recognizing subtle cognitive shifts early can transform confusion into clarity and isolation into opportunity.

According to the Alzheimer’s Association (2025), an estimated 7.2 million Americans aged 65 and older are living with Alzheimer’s disease. Yet families often overlook the early indicators – slight changes in reasoning, language, or awareness of time and place – because they can mirror normal aging. Identifying these patterns early allows families to seek guidance, adapt daily routines, and explore lifestyle-based interventions that nurture cognitive health.

At CERTUS Premier Memory Care, awareness leads to empowerment. Our SPIN® Wellness model (Social, Physical, Intellectual, and Nutritional engagement) and MAPS® program (Meaning, Purpose, and Success) embody the NIDE philosophy that knowledge and empathy are therapeutic tools. We also provide Caregiver Coaching and educational resources to help families better understand Alzheimer’s disease and related dementias – because informed care is compassionate care.

This month, take time to learn, listen, and share. Awareness doesn’t simply educate – it opens doors to hope, dignity, and deeper human connection.

Facts of the Week

· About 7.2 million Americans age 65 and older are living with Alzheimer’s in 2025 (Alzheimer’s Association, 2025).

· Early awareness programs increase timely diagnosis by approximately 30%, allowing families to access resources sooner (National Institute on Aging, 2023).

References Alzheimer’s Association. (2025). Alzheimer’s disease facts and figures. https://www.alz.org National Institute for Dementia Education. (2019). Educational Seminar / Dementia Training. NIDE Press. National Institute on Aging. (2023). What are the signs of Alzheimer’s disease? U.S. Department of Health & Human Services. https://www.nia.nih.gov